| Youth receive $3,000 for nutrition program
Jeanette Rogers representing the Kern Community Foundation presented the Kern River Valley Youth Center on Monday, Feb. 11 with a check for $3,000. The money is to help fund the youth center's nutrition and fitness program. The youth center has developed a program that incorporates fitness, nutrition, and team building skills. The Valley Fitness Center located in Lake Isabella has offered fitness professionals that are going to teach students how to safely use exercise equipment. The youth center is not planing to teach student body building techniques, but rather methods for maintaining a healthy lifestyle. Local chiropractor, AYSO, and youth football coach Wesley Williams is going to provide educational materials to help educate participants on healthy eating habits as well as drug awareness.
Author wants San Antonians to get fit
A San Antonio fitness buff and author is taking his message public this month, launching a campaign to get more people to make exercise part of their daily routine. Bob Brinkmann is a man on a mission, and he practices what he preaches. After a lifelong love affair with fitness and 20 years in the Army, he wrote the book "Fitness Timer," a daily log and manual to keep exercise top of mind. It has information on everything from strength training to nutrition. "I do believe very strongly in health and fitness," Brinkmann said. "I like everyone around me to be fit. I find that people are happier and they can do a lot more activities, not only as a family, but individually as well." Brinkmann has partnered with local gyms like Lifetime Fitness and Sports and Nutrition stores.
Fortified Water Ads Flood Super Bowl
(Rochester, N.Y.) – The Super Bowl was awash with commercials for enhanced or "fortified" water.Are these beverages good for you, or are their claims all wet?At the Midtown Athletic Club cafe, the Vitaminwater brand is a big seller.“It tastes good and supposedly it's good for you," said Elvio Fernandez.“I have to force myself to drink water so it's a good alternative," said Jay Surgoine.The beverages come in many flavors with different vitamin and mineral combinations. Vitaminwater's Kiwi-Strawberry Focus favor has Vitamins A, C, B3, B6, B12, B5. Some of the drinks have calcium or potassium.In one ad shown during the 2008 Super Bowl, Shaquille O'Neal rides a horse to victory, thanks to Vitaminwater. In another, lizards got down to Michael Jackson while claiming the SoBe Life water brand is “thrillicious."USA Today cites figures showing that sales of fortified ("enhanced") water went up 32 percent in the first nine months of 2007.“It's definitely hype," said Rochester Institute of Technology Assistant Professor Liz Kmiecinski, who teaches a class on sports nutrition.She says the vitamins in these drinks are “totally random," and most people typically don't need a boost of the vitamins offered.“We need to get our vitamins from food, fruits and vegetables, whole grains, whole foods, dairy products, those kinds of things," Kmiecinski said.Midtown's fitness director warns clients that the water is "enhanced" with more than just vitamins.“Regular water is always better because of the calorie content, the calories.
2008 Westminster Dog Show
The American Veterinary Medical Association and Hills' Pet Nutrition is launching a program to promote weight loss for 48 million overweight pets. Celebrity fitness guru Gunnar Peterson is kicking off the 2008 Hill's PetFit Challenge to help America's cats and dogs lose 50 million pounds this year. Log on to www.petfit.com and download Gunnar's free, people and pets workout video. Readers will also be able to: - Sign-up your pet for the 2008 PetFit Challenge: The Search for America's Fittest Pets where five cats and five dogs will be selected as finalists and travel to New York City for a live judging event. - Find out complete tour schedule for the PetFit Tour to talk to nutritionists and attend free fitness classes in your area. - Get free useful tips on how to help your pets stay fit.
Senior Planner
CARD Senior Programs: Community Center, 545 Vallombrosa Ave., 895-4711; Dorothy Johnson Center, 775 E. 16th St., 895-4707; Pleasant Valley Recreation Center, 2320 North Ave., 895-4719; Behavioral Health Senior Connections, 564 Rio Lindo Ave., Suite 100. 879-3939. Paradise programs: Paradise Senior Center, 877 Nunneley Road, 877-1733; Terry Ashe Recreation Center, 6626 Skyway, 872-6393. Senior Nutrition Program: Community Action Agency of Butte County offers lunches for any county resident, 60 or older, for a suggested donation of $2.50. Reservations encouraged: Chico — 343-9605; Oroville — 534-5859; Paradise — 877-5016; Biggs/Gridley — 868-1121. Today 50-PLUS LIFELONG FITNESS: For people 50 years and older. 9 a.m. fitness walk for all levels. Community Center parking lot.
Retailers chant wellness mantra
MUMBAI: After fast moving consumer goods companies contracted the fast spreading health and wellness fever in the country, it is the turn of retailers to cash in. Three months after the first wellness store by Mukesh Ambanis Reliance Retail was launched in Hyderabad, Maharashtra gets its first in Mumbai. Armed with 8,000 stock keeping units and spread over 3,100 square feet, this specialty store will provide customers products in the categories such as medicines, sports nutrition, personal care and beauty, cosmetics, opticals, OTC, health foods, self help medical and fitness equipment. Even books on yoga and health and massaging chairs. Himalaya Drugs is also expanding its retail presence and has over 150 retail stores, aiming to double this number by 2009.
Liberty Media Acquires Controlling Stake in Bodybuilding.com
ENGLEWOOD, Colo. and MERIDIAN, Idaho, Jan. 7 /PRNewswire-FirstCall/ -- Liberty Media Corporation (NASDAQ: LINTA) (NASDAQ: LCAPA) ("Liberty") and Bodybuilding.com today announced that Liberty has acquired control of Bodybuilding.com, the leading sports nutrition electronic retailer and most visited bodybuilding and fitness site in the world. Terms of the acquisition were not disclosed. Liberty's interest in Bodybuilding.com will be attributed to the Liberty Interactive group. Founded in 1999, Bodybuilding.com is a two time Inc. 500 Company and was named Internet Retailer "Best of the Web" top 50 in 2006 and top 100 in 2007. The company had over 100,000 daily and 3,100,000 monthly unique visitors in November, 2007. "Bodybuilding.com is a fast growing leader in fitness nutrition e-commerce and the authentic voice of the bodybuilding community, as demonstrated by the success of BodySpace, the social network for body building athletes," said Michael Zeisser, Senior Vice President of Liberty Media.
Liberty Media acquires a controlling interest in Bodybuilding.com
Liberty Media Corp. has acquired a controlling interest in Bodybuilding.com LLC, a web-only fitness Internet retailer and online educational resource and community. Terms of the acquisition were not disclosed. Liberty Media made the acquisition to enhance its overall web strategy, the company says. The retail and entertainment and news media company operates QVC Inc., No. 14 in the Internet Retailer Top 500 Guide, and IAC/InterActiveCorp., No. 26. Bodybuilding.com is a fast-growing leader in fitness nutrition e-commerce and the authentic voice of the bodybuilding community, as demonstrated by the success of BodySpace, the social network for bodybuilding athletes, says Michael Zeisser, senior vice president of Liberty Media. We look forward to driving collaboration among Bodybuilding.com and Libertys existing e-commerce and television companies.
Made in Maryland
Nicole Kidman and Daniel (James Bond) Craig star in an update of "Invasion of the Body Snatchers," part of which was filmed in Baltimore over an estimated 45 days in fall of 2005. For a change, Baltimore wasn't just a stand-in for another city, as much of the movie takes place in Charm City. Ladder 49 (2003) Joaquin Phoenix portrays a firefighter trapped in a burning building. Confronted with death, the firefighter recalls the events of his life. Look for scenes filmed in Baltimore including the 2003 St. Patrick's Day Parade and the Shamrock 5K Race. Other scenes were filmed around Curtis Bay just south of the Inner Harbor. Directed by Jay Russell. Starring Joaquin Phoenix and John Travolta. Liberty Heights (1999) Barry Levinson's fourth film in his Baltimore series.
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